Stockyard’s Kerwee Feedlot wins Meat Standards Australia (MSA) Excellence in Eating Quality Awards

Stockyard's Ali Hart holds trophy standing alongside George Lubbe and David Packer from MLA
Ali Hart and George Lubbe, Stockyard Lot Feeders with David Packer (left) MLA

For the second consecutive time, Stockyard Group’s Kerwee Feedlot has won the Most Outstanding MSA Beef Producer Feedlot award in Queensland.

The bi-annual Meat Standards Australia (MSA) Excellence in Eating Quality Awards recognises beef producers who consistently deliver beef of superior eating quality.

The awards night was hosted by Meat & Livestock Australia (MLA) in Roma last night where trophies were awarded to beef producers who have achieved outstanding compliance rates to MSA specifications, as well as high eating quality performance as represented by MSA Index results for MSA graded cattle during the 2019-20 and 2020-21 financial years.

General Manager, Feedlot Operations, George Lubbe said the company’s purpose is to create inspiration, enjoyment and memories, so these MSA awards which identify and celebrate the eating quality of our product, are very important to us.

“We are a third-generation family business with a strong commitment in producing outstanding beef for our consumers worldwide.

“We are thrilled to have won this award and we look forward to promoting it, not only to our customers, but to our team members for their efforts in delivering a consistent and reliable product 52 weeks of the year.”

It was Stockyard’s third time to be recognised in the awards, and their second consecutive win:

2022 – Most Outstanding MSA Beef Producer Feedlot in Queensland (winner)

2019 – Most Outstanding MSA Feedlot in Queensland (winner)

2017 – Most Outstanding Beef Producer – Grainfed (finalist)

Stockyard has produced and marketed high quality grain fed beef since 1958 and today distributes Wagyu and Angus beef product to around 16 international markets across Asia, Europe, USA and the Middle East. Today, the company remains proudly 100% family owned and operated.

MSA was developed by the Australian red meat industry to improve the consistency of eating quality of beef. The system is based on almost 1.2million taste sensory tests by more than 171,000 consumers from 11 countries and considers factors that affect eating quality from the paddock to plate.